Sarah McFadden

7.00 AM
Cue the alarm clock. Time for a quick scroll on TikTok to start the day right. Ok – Out of bed. Time to motivate myself to get ready and dash for the early train to avoid the school run.

8.30 AM
I question why revolving doors exist. Swipe my pass and head up to level 16. Settle in at my desk and greet my fellow desk-neighbours good morning. Check my calendar for the day ahead and begin sorting through emails. 

9.30 AM
Message a few of the grads – “coffee run?” and down to the café we go. We catch up on our personal lives as well as how work is going.

9:45 AM
Back into it. Time to prepare for my 10am with my manager.

10.00 AM
Provide updates on my projects, raise any issues and ask any questions required to help me churn out my work for the day. Re-prioritise my to-do list to fit in the new tasks assigned to me. Discuss the upcoming quarterly ‘team day’ and pitch team-bonding activities from paint & sip workshops to the ‘Melbourne Amazing Race’.

11:00 AM
Earphones in, podcast on. Time to get on salesforce marketing cloud and send out today’s eDMs. Done! Next up, copywriting for an upcoming social competition. Pause that – I should complete the media and creative briefs for our upcoming acquisition campaign before we meet with the agency this afternoon.

1:00 PM
Lunch. Message the grads – “Japanese?” two sushi rolls later I’m re-energised for the afternoon.

2:00 PM
Meet with our agencies. Discuss results of recent campaigns and optimise upcoming campaigns.

3:00 PM
Order new merchandise for an upcoming expo. Head to the marketing storeroom to pull together any leftover show bags and our media kit. Yay – the first drafts of a recent photo/film shoot have come through. Time to review the material, collate the team’s feedback and annotate the visuals. Now back to that copywriting. Done - off to legal for review. 

5:00 PM
Laptop closes. Time for the commute home.

5:45 PM
Walk the dog. Workout. Make Dinner. 

8:00 PM
Perfect – time for pyjamas and the Kardashians.

10:00 PM
Read and convince myself the book will get better if I just persist. Phone dings, now I’m on Insta – oops.

11:00 PM
Workbag packed for tomorrow. Alarm set. Time for bed.